The importance of a well-thought-out customer relationship strategy map 🗺️

The importance of a well-thought-out customer relationship strategy map 🗺️

If you want to respond to your customers’ needs in a targeted and effective way, a clear overview of their relationships and influencing factors is essential. With the help of a customer relationship map, you can visualize complex network structures, identify key players, and understand the strength of relationships. The easiest way to create this map is with a drawing!

How do you go about it?

📌 Start by identifying all key figures such as superiors, employees, and other influential people in your customers’ environment

📌The customer is at the center of the map, surrounded by individually designed symbols that represent people, groups, and organizations.

📌Use different sizes and types of icons to show the relevance of each key figure and use connecting lines of different thicknesses to show the frequency of communication.

📌Don’t forget to include yourself in the drawing and feel free to use other symbols to emphasize other important aspects.

👨‍🏫 A coach can help you analyze the drawing and answer questions about the current situation and the ideal network design. Record your findings in writing and identify any missing information.

Look at the complete drawing and analysis to recognize which factors can be positively influenced and which adjustments will lead to an optimal result. Use your conclusions, for example, to make adjustments in the exchange of information with advisors or in the use of resources.

A well-thought-out customer relationship map is therefore an indispensable tool for effectively managing your customer network.

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