AI in Sales – Act Now!

AI in Sales – Act Now!

While SMEs largely view the use of artificial intelligence (AI) positively, as it brings numerous benefits via application in sales processes, such as time-saving, personalized customer experiences, and increased sales through data-based product recommendations, companies also see certain hurdles to its implementation.🚧

The biggest obstacles are a lack of expertise, the complexity of integration, an insufficient database, and concerns regarding data protection regulations.😮 For this reason, Prof. Dr. Bernd Wallraff & Felix Broßmann presented 6 tips for the introduction of AI in the fourth issue of this year’s “Knowledge Management”.

1️. Basic understanding:

You should develop some basic understanding of the potential and limitations of AI when using it in sales.

2️. Internal AI team:

Employ a team in your company that not only has the technical understanding to implement AI but also brings sales know-how. It’s through the combination of the two that the true strength unfolds.💪

3️. Goals and feasibility:

Before using AI, you should define your concrete sales goals and match your expectations with the technical possibilities.

4️. Clarification:

Clarify possible concerns with your employees. Promote acceptance and strategic understanding through the use of targeted sales training.🎓

5️. Data infrastructure:

In order to apply the full potential of AI in sales you need high-quality data. A solid data infrastructure is absolutely essential.

6️. Small projects:

Start with small pilot projects first and if the results meet your expectations, adapt the changes to the entire sales process.

No matter how well AI works, it’s still necessary to have human interaction in certain situations. AI won’t replace your sales team, but it can provide them with the right information at the decisive moment🌟.

Let us help you develop an individually-tailored learning and development process for you.

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