Training effects in sales:Correctly allocate sales increases!

Training effects in sales:Correctly allocate sales increases!

What factors play a role when you want to clearly attribute the effects of your sales training?

🌐 Type and timing of the analysis

🌐 Industry development

🌐 General global/regional economic and political development

🌐 Individual influences to which each team member is exposed

🌐 Content of sales training

And what are the challenges?

If we were to look solely at the ‘hard facts’, it would be the turnover figures that are available to us. But relying on turnover movements alone is a method that has proven to be too one-sided in practice!

An example of possible misinterpretation:

Imagine that your sales team has recently had sales training. In the weeks following the training, the sales figures of individual customers develop successfully. You are enthusiastic about the learning curve of your team, however, you overlooked one detail: The specific clients have a common denominator – they operate in the energy production sector, and it’s growing rapidly!

It’s safe to assume that the increase in turnover is not solely due to the training effects but to the general economic development. In order to prove the success of your sales training, other aspects would therefore have to be taken into account.

Intelligent tools for training measurement use a solid before-and-after view, include all relevant aspects, and evaluate them accurately.

TEA, the Training Effectiveness Analysis, is able to map all these factors with pinpoint precision.

For more information: https://www.upgradegroup.com

#sales #productmanagement #sales training #success measurement #salestraining #TEA #TrainingEffectivenessAnalysis