Valid training success measurement comes through objective measurement methods ✔ You can assume that the evaluation of participants in sales training measures will be consistently positive in the direct context. This is often due to the communicative quality of the person leading the workshop. This is why distributed follow-up feedback sheets are also called happiness […]

Training effects in sales:Correctly allocate sales increases!   What factors play a role when you want to clearly attribute the effects of your sales training?   🌐 Type and timing of the analysis 🌐 Industry development 🌐 General global/regional economic and political development 🌐 Individual influences to which each team member is exposed 🌐 Content […]

Customer success through understanding personal motivation 🚀 In the world of sales and customer service, the question of a customer’s motivation is of crucial importance. Understanding the “why” enables a more targeted approach and opens up the opportunity to better fulfill individual needs. 🎯 Customers have different goals and challenges that influence their purchasing behavior. […]

The importance of a well-thought-out customer relationship strategy map 🗺️ If you want to respond to your customers’ needs in a targeted and effective way, a clear overview of their relationships and influencing factors is essential. With the help of a customer relationship map, you can visualize complex network structures, identify key players, and understand […]

Account planning step 1: How to handle information correctly ☝ Every interaction with your customers influences the perception of your company, influences recommendations for your products and services, and promotes long-term customer loyalty. But how can you take a strategic approach to the customer journey to ensure that your customers have a positive experience and […]